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Page 3 of 11
The new Series
"F" was unveiled which sported a slanting windshield, distinctive
only for this series. 1926 was spent strengthening Checker's marketing position
and sales organization, so the cars remained the same.
The big news
for 1927 was the addition of a 6-cylinder engine, and the cars were now known
as the ''G-4'' and the "G-6". They looked like all the big sedans of
1927. The Series "E" model stayed on a little while longer to keep
some of the old customers happy. By the end of 1927 there were 18 manufacturers
of automobiles. The competition was stiff and the demand for more style for the
customer's money was evident. The company had a bad year and a drastic change
was needed.
In early 1928
Checker went to the drawing boards again to design a look completely different
from anything the country had ever seen in the cab industry. On October 4, 1928
the new series ''K'' rolled off the assembly line. It was a real traffic
stopper, and that day was proclaimed as glorious as the big day in 1923 (the
day the first Checker rolled off the assembly line in Kalamazoo).
In January the
Company acquired control of Checker Cab Sales Corp. in New York. This company
handled all the Checker business in and around the New York City area. By the
end of January, 1929 there were 21,000 taxis in New York City, and, of this total,
over 8,000 were Checkers.
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